Koi is a company that produces cosmetics for the high segment.

We were tasked with rebranding the company's logo to create a logo and brand identity that reflects the industry's premium mood and character.

The logo and identity that we designed was able to clearly reflect the above requirements and a striking, elegant logo for the premium segment was designed.

It is also appropriate that the Koi brand name is short, and for this we have designed a wordmax style logo. This ensures smooth operation in any conditions and no technical problems.

Based on the brand objective and because the products are pure and natural, we came up with a strategy accordingly.

"Koi - Natural beauty is preferred" under this slogan encourages its customers to abandon cheap and unnatural products that affect human health and use pure natural products.

Koi cares for its customers, their health is important, and offers its customers pure natural products to maintain their natural beauty, reminding them that the natural beauty created by God is the best for man.